888′ offerred until now Casino, Poker, Bingo and Backgammon on its website, and ow want to extend to sports betting, with an agreement signed with Blue Square, part of the Rank Group Plc.
Under the terms of the partnership Blue Square will manage fixed odds betting and sports content per region, working closely with 888’s country managers on scope, timing and form of the offering launch and lifecycle management. As part of the partnership, 888 will provide Blue Square with its payment processing platform, as Blue Square takes its own sportsbook offering to new international markets.
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