After bwin impressive four-year $70 million shirt sponsorship deal with the famous Real Madrid Football Club, the company decided to take advantage of the brand development in Spain and, in partnership with Betbull, will start its first shops in the first quarter of 2008.
The duo bettinmg companies takes advantage of the new lax regulation from the spanish government regarding betting shops. The companies have announced that they will expand inall Spain later on.
Simon Bold, Betbull Director, declared “The forthcoming year will see the fruition of many months of planning and fine tuning of our betting products and systems for the Spanish market.â€
On another note, bwin announced that it is interestied in buying 36% of the Austrian lottery Monopoly Bawag, that could cost approx. 200 millions euros.
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