PartyGaming, the well known company that has created brands such as PartyPoker, PartyBingo or PartyGammon, has recently announced that it has subscribed to a large affiliate fraud monitoring contract with Envisional, a company that ises its A3I intelligent search technology to identify, analyse and verify all suspected cases of affiliation to PartyGaming’s websites and detect any abuse of PartyGaming’s name and brands.
Envisional’s A3I – Advanced Automated Artificial Intelligence – technology scans the world wide web for text, logos or images including those used on blogs, auction sites, trade boards, Internet Relay Chat channels and peer-to-peer networks, listing results in order of urgency and importance.
With this ocasion Martin Weigold, Group Finance Director with executive responsibility for corporate social responsibility at PartyGaming, said: ‘We take our legal obligations and ethical responsibilities very seriously. Envisional’s advanced artificial intelligence capabilities will help us ensure continued compliance with strict marketing regulations, as well as protect the party brands in which we have invested so heavily over the years.’
Also a recent news from PartyGaming confirms hthe immediate appointment of Tim Bristow (51) to the Board as an independent non-executive director.
Bristow, who is a chartered accountant, is the Chief Executive Officer of Gibtelecom Limited, Gibraltar’s primary telecommunications provider, a position he has held since 2001 when the company was founded. From 1997 to early 2007, he served as the Gibraltar Government’s Financial and Development Secretary. He was also formally a director at the National Audit Office, London and Private Secretary to the Comptroller and Auditor General.
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