A report published by the research group MECN predicts that Italian Gambling market will grow with 64% until 2010. Internet Betting is one of the biggest growth driver !
Accordingly with the new decisions of the European Court of Justice, at the
beginning of 2007 nearly 14.000 new betting licenses (for sports and horse race betting
shops/terminals) were awardedm, including major companies of global gambling:
Ladbrokes, Intralot, William Hill, Betfair, Gala/Eurobet, etc.
Also more than 30 new online/interactive gambling operators obtained a license and will push the market forward to new heights.
The study identifies several reasons why Italy is perceived as so attractive:
- Another phase of liberalisation is expected in the near future - Two-thirds of the experts surveyed expect another phase of liberalisation in the near future that will go even further than the steps planned for 2007.
- Growing relevance of foreign operators - A large majority of the experts believe that by 2010 international operators, such as Ladbrokes and Intralot, will capture a relevant share of the gambling market.
- Growth potential, especially for retail betting and interactive gambling - Overall, Italy’s gambling market is expected to grow to Euro 61 billion in turnover by 2010 (+64 percent). By 2010, the retail betting market is expected to grow to ca. Euro 14 billion, which is about 200 percent its current size (CAGR of 32 percent).
- Another growth driver will be interactive gambling, which is expected to reach ca. Euro 3.7 billion by 2010, a growth of ca. 240 percent over the current level (CAGR of 40 percent).
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